Showing posts with label facebook. Show all posts
Showing posts with label facebook. Show all posts

Wednesday, May 3, 2017

Child stargazers, and mammas who raise them right

Author and USA Today HEA columnist Veronica Scott recently started a thread in a sci-fi romance Facebook group on what books first got folks interested in the genre. Having done blog tours for all of my SFR titles, I have probably answered that question a dozen times, and possibly in as many ways. It can be tricky gazing back, oh, 40 years, and retrieving data with any kind of accuracy.


The seed for me was definitely L'Engle's A WRINKLE IN TIME, my favorite book as an elementary schooler (a dozen reads, no lie). This book only had the hints of a romance, but with less than a decade under my belt, that was plenty for me. I read it around the same time as the release of the original STAR WARS film, which, as it did for so many, made a huge impact on me.

I also credit the first adult sci-fi novel I read, a Star Wars world book, which came out around the same time: SPLINTER OF THE MIND'S EYE, by Alan Dean Foster. MIND'S EYE featured a touch of romance between Luke and Leia, which clearly was a head-scratcher for me later, when RETURN OF THE JEDI was released. I've most likely discussed this book on this blog before, and certainly have on others, but one thing I don't think I ever mentioned was how the book came to my attention.

As I was responding to Veronica's thread, some old memories came back to me. When I was in fifth grade, I had a male friend. While I don't remember a lot of stuff from that time, I know that we must have been good friends, because I do remember going to his home for a playdate. (Back then we weren't quite so official about things. I think it was probably more like, "I go right by your house on my walk home from school so let's hang out.")

The other reason I know we were good friends is because I brought one of the stories I had written to school, so he could read it. Perhaps up to this point there's nothing too surprising here. But in this era of extreme misogynistic behavior in sci-fi communities (which, if unfamiliar to you, you can read about here and here, if you have the stomach for it) as well as in hookup culture, my memory of what happened next really got me thinking: He told me he thought my story was good (if memory serves, he actually said something like "you have a talent for this"), and he told me that if I liked sci-fi and STAR WARS, he thought I'd really like MIND'S EYE. (And I did—I read it three times.)

The memory of this strikingly respectful, emotionally intelligent, and inclusive response from a fifth-grade boy momentarily stunned me. And my sudden sense that I had experienced something rare was immediately reinforced by another author, who replied to my comment, saying that in her youth a male classmate had become physically violent with her when she took an interest in a book about dinosaurs, because those weren't for girls.

I myself had experienced bullying in this same time period—another boy in my class had very angrily told me one day out of the blue that I was ugly. Nearly 40 years later, I still remember the look on his face when he said it, the fear the verbal attack inspired, and how I had internalized his criticism, part of me continuing to believe it for many years. (Unfortunately it approximately corresponded with the time my well-meaning mother had managed to give me the single worst haircut of my life,)

After these memories resurfaced, I became intensely curious about what had happened to my friend, and I did what we all do from time-to-time in this day and age—I looked for him on Facebook. It didn't take long to find him, because he doesn't look a whole lot different from how he did then. Also he was friends with a couple of other alumni from my high school. When we were children he had a strong interest in music and drums in particular, and I saw from his photos that he'd continue to pursue those interests.

I probably don't need to point out how fraught this sort of thing can be. People become curious about old connections for many reasons, and the reasons we most often hear about involve marital dissatisfaction. Not only that, you don't need me to tell you that we're living in a very hot political climate, and plenty of this comes out in Facebook. So my dilemma was, do I risk contacting this guy—who might be nothing like he was as a child, who might in some way be offended by me, or who might reasonably think I'm crazy—to say thanks for being a good friend all those years ago?

Two things decided me. I have a daughter in fifth grade, and therefore this kind of behavior by a fifth-grade boy is doubly not taken for granted (does that grammar even work? not sure, but you get my drift). And second, my husband—a very kind and sensitive male in his own right—encouraged me. That settled it: My motives were pure, good deeds should be rewarded, and my husband had sanity-checked me.

Over the weekend I messaged my friend, deciding that was less invasive than friending. I know from personal experience that many people fail to notice FB Messenger notifications (um, guilty), and some people just don't use Messenger at all. That meant he might never see the message, but it also meant that if he was uncomfortable answering, he could ignore it without me thinking much of it.

To cut to the chase, I did indeed hear back from him. It was not at all awkward, and he remembered our friendship as fondly as I had. The kind and respectful boy grew into a kind and respectful man, and it's been fun to catch up on each other's lives. I imagine these nostalgic moments will be coming to me faster as I get older and those formative moments and meaningful exchanges become easier to recognize. There appears to be a strong connection between such revelations and my daughter's stages of development, which is perhaps not surprising.

I told my daughter this story. I told her I know boys can seem rowdy, strange, and sometimes awful (which made her laugh), but that I hoped she'd be lucky enough to have a friend like mine. I fear for her in the current climate of backlash against feminism. She's always been taught that she's smart enough and strong enough to do whatever she wants in life, but she's old enough now that she's beginning to see not everyone feels that way, and that for many girls and women, it's a hard and even perilous road.

Though it's not a child's film, I sat down with her and my stepdaughter, who is seven, and watched HIDDEN FIGURES. I had to give them a little history and cultural lesson first, and I was called upon to explain some science that is admittedly over my head, but my girls LOVED the movie. I was so proud to see their dawning understanding of what an accomplishment it was for these women to do what they did. The adversity they faced and the obstacles they had to overcome. (My girls had somewhat of a foundation, as we'd also recently watched THE EAGLE HUNTRESS, and the eldest is reading GOODNIGHT STORIES FOR REBEL GIRLS.)

I was also grateful to the film's creators (and I presume, the author of the book before that), for showing us men who, though they might have struggled at first to accept and understand women behaving in such nontraditional ways, recognized their value not just as women, but as human beings and full members of society, and provided the support they needed to do that awe-inspiring work.

Three cheers for boys whose mammas (and daddies) raised them right! Tell me about one you know in the comments . . .


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Friday, June 24, 2016

FIRST RULE OF INTERSTELLAR RESCUE SQUAD . . .



 

Is: Talk about Interstellar Rescue Squad! Apologies to FIGHT CLUB, but what good is an online group to share information and fun with other readers of the books you love if you don’t talk about it?

As most authors who have a “professional page” on Facebook have discovered, it’s difficult to get your message out to all the folks who have Liked your Page simply by posting. There are “rules” and “algorithms” and the "Evil Facebook Gnomes” to overcome to reach all the fans who you want to reach every time you post.

Some authors skip FB altogether and use an email newsletter. I choose to use a private FB group dedicated to my books and readers. I post news about my upcoming releases, cover reveals, blog posts, events and other exciting author stuff on the group page, and the page is open for members to post about my books if they are so inclined.

Anyone can see the page, anyone can join the group, but only members can post to the group. And the best part? Anything I post actually gets seen by all the group members. Right now that number is small, but I hope it will grow!

The group serves a double purpose, too. As soon as I post something to my Author Page, I Like it and Share it to my Interstellar Rescue Squad Page. (I also Like and Share as Donna Frelick on my personal timeline.) That gets picked up as activity by the FB algorithms. So the post gets sent to more of the Likes on my Author Page. Ha!

I’m overdue for some work on my group, it’s true. But some truly cool author news is coming soon. My Rescuers will be the first to know, even before I post it here! Wanna be in with the In Crowd? One of the cool kids? At the top of the A-List? It’s easy! Just follow this link to the Interstellar Rescue Squad Page to check it out, then message me at DonnaSFrelickAuthor on Facebook to request membership!

Cheers,
Donna



Friday, April 17, 2015

TO TWEET OR NOT TO TWEET, ETC.


Even Bones gets in on the Twitter/selfie action

After Sharon’s revolutionary post last week in which she vowed to opt out of the social media book promotion rat race, it seems the topic of book promo—how to, how much, if and when and whether—has captured everyone’s attention.

Including network television’s. I howled at an episode of Fox Network’s BONES this week in which forensic anthropologist/ mystery novelist Temperance “Bones” Brennan (Emily Deschanel) is forced by her publisher to join Twitter to connect with her readers. Of course, the socially awkward Bones is initially a complete failure at social media, tweeting links to articles about the family hierarchies of obscure native tribes. But at partner Seeley Booth’s (David Boreanaz) suggestion, Bones asks her young intern for advice, and is soon tweeting selfies with her arm around the shoulders of the lab skeleton. She goes from 10 followers to 3000 in the course of days, and, you guessed it, begins to ignore everything and everyone around her. Finally, fellow “squint” Angela (Michaela Conlin) pulls the intern aside and lets her know she’s creating a monster. Time to back off. At the end of the episode, things don’t exactly go back to the way they were, but Bones has found some kind of balance.

I don’t tweet. I had to make a choice a few years back of which of the many evils I would consider the lesser and went with Facebook. Zuckerburg’s baby had other advantages for me besides just as a promotional platform, and I figured I could control how much time I spent interacting with FB better than with Twitter, which is in your face all the time. Of course, now the evil Facebook gnomes with their indecipherable algorithms try to limit my “reach” to the people who have legitimately Liked my Page in hopes of hearing from me.  But Ha! I have discovered a way around that, at least for now. (I won’t tell you here. They may be watching. Email me. Or better yet, meet me in a public place in broad daylight where they won’t dare do anything to us.)

The problem with either of these platforms and with blogs like this one, too, really, is that we too often preach to the choir. We have our writers’ groups and special interest/fan groups and, yes, writers and fans read, but they too often have their own books or projects to sell. So we end up in this infernal loop selling to each other. I could spend the next two years doing nothing but just reading the books of people I’ve met in these groups. Maybe that would be good and maybe not, but it certainly wouldn’t be productive for me as a writer. This post by Delilah Dawson stirred some strong reactions when Spacefreighters co-blogger Greta van der Rol shared it on Facebook recently: Please Shut Up: Why Self-Promotion as an Author Doesn’t Work. But I have to say I can relate to a few of the things Delilah said.

I can’t get over the feeling that I should be moving beyond the writers’ communities to actually reach readers. There I have to admit my own market behavior as a reader is no help whatsoever. I’m a complete dinosaur when it comes to finding new reading material. I rely on word-of-mouth, the bookstore shelves, my favorite authors’ new stuff and, believe it or not, newspaper reviews. Yeah. Ancient.

But RWA® surveys have shown that word-of-mouth is still the Number One method by which readers find books. How that works is a complete mystery. Reviews are an important source, too, on Amazon, Goodreads, RT magazine and elsewhere. So even though it is risky to put your book out for review, it is a necessary means of gaining an audience. (Some people will even say a bad review is good, since there’s no such thing as bad publicity. I find that one hard to swallow, though.)

Your “presence” on Amazon or other online retailers is the equivalent of the bookstore shelf, so it pays to polish that presentation. A recent article in Romance Writers Report®, the official magazine of RWA® (“Managing Metadata: Mastering Mountains of Minutiae”) recommends playing up the book description as much as possible. I just added a “lead line” (a one-liner tagging the book) and endorsement quote to my naked blurb on Amazon in hopes of snagging more readers.

Finally, I may be wrong about this, but I doubt there is any substitute for physical interaction with the reading public. I can’t believe I’m saying this, because I’m an introvert and “public speaking” used to be the bane of my existence, but I’m looking forward to getting out there and buttonholing a few folks about my book.

This summer holds a couple of huge reader events for me—the RT Booksellers Convention in Dallas in May and the Shore Leave STAR TREK con in Towson, Maryland in August. I’ll tell you more about those as we get closer to the dates. In the meantime I’ll be warming up with some smaller events closer to home. Saturdays in May and June I’ll be signing Unchained Memory at my local library branches. Selling books at a library, where people can check out the book for free, may be a hard job. But I’m planning to have bookmarks—and candy! And you never know who you might meet if you put yourself out there.

Guess that’s the point of all this promotion in the first place, isn’t it?

Cheers, Donna

Friday, December 12, 2014

LOOK! CUTE CAT PICTURES! AND FACEBOOK




Please Like me.  Now.
This post is not about a cat.  But my cat Blanca has the power to attract your instant attention, to suck you in, to make you hit Like and Comment “How adorable!” on Facebook.  In the mysterious promotional algorithm of Mark Zuckerberg’s Facebook, that makes Blanca a winner and the person who posts pictures of her a promo genius.  Blanca thus joins the ranks of semi-naked guys, cute toddlers squeezing puppies and sunsets from exotic locales in fostering the all-important INTERACTION on Facebook.


I had no problem eliciting Interaction (I thought) until I established my Author Page on FB.  I had noted Pippa’s frequent “arrghh!” moments about not receiving posts from people she was Following, but being a FB newbie, I didn’t understand what that meant.  Then I set up my Author Page, which as FB is very quick to tell you, you should have if you are posting stuff about a professional endeavor (like writing/selling books).  I got a bunch of Likes right away.  I thought I was doing well.

But I noticed I was posting and no one was responding.  No Likes.  No Comments. The helpful information about traffic on my Page that FB is happy to provide told me my posts were only “reaching” a tiny fraction of the people who were Following my Page.  Wha …?  But, of course, I could pay to Boost my posts, if I wanted to.

How could this be?  My personal profile posts go out to all my Friends, except, apparently, the ones who have actively stopped Liking anything I post.  But the Evil FB Gnomes had decided within a couple of weeks who will see my posts and who will not?  And those who have Liked/Followed my Page had no real say in whether they receive my posts or not?

After about a week of genuine confusion (Was I doing something wrong in posting? Was my computer screwing up?), I found the answer in a fellow Golden Heart sister’s FB post.  She had resorted to the “cute toddler” ploy, using a pic of her grandson dressed as a garden gnome to get everyone’s attention.  Then she recommended her readers just sign up for her newsletter to ensure they got the information they need about her books.

I asked her what was going on.  She says you must have virtually instant interaction with your Page posts from a certain number of people to “convince” FB to send it out to others.  She says the magic numbers are ten people within 30 minutes!  (Of course, you will not find these actual numbers anywhere in the FB rules or Best Practices.  FB merely says you must have Interaction to ensure your spot in the competitive News Feed.  Yeah, like we couldn’t stand to lose a few of those “suggested posts”.)  The ten people wouldn’t be so hard to get, maybe, but within 30 minutes?  I’m sure I’m not the only one with friends scattered all across the country (and the world).  Everyone is supposed to be hanging around their phones/iPads/computers just waiting for me to post?  Or must I also leap into the Boiling Cauldron of Despair that is Twitter to tweet to everyone that I’m posting on FB so check your FB NOW, ’kay?

Now maybe my friend has it wrong.  Maybe you just need some interaction. Still, it’s clear from the constant offers to Boost my posts that the fewer “reaches” I get, the more FB benefits.  FB hopes I get desperate and cave to its offers in the end, paying to get the Gnomes to do what they are there to do in the first place—show my posts to the people who are Following my Page.  Unfortunately, I don’t have the deep pockets of the corporate world that FB is trying to exploit to keep its juggernaut rolling.

I’ve often said my sales skills are so bad I couldn’t sell Girl Scout cookies in a high school cafeteria, so I knew promotion would be the hardest part of being successful at my writing.  But seriously, must it really be that difficult to do something that should be so simple?

The FB Page duplicates some of my personal profile AND it duplicates some of my website.  Still, I set it up to communicate easily with readers, if and when they should come, something that is not so easy to do with either of the other two formats.  Now I need a newsletter, too?  Jeez!  And as a reader, I would feel overwhelmed by the constant bombardment to Look Here!  Read This!  Keep Up with Me!  (I generally don’t interact as a “fan” with any of my writing idols.  I don’t have time.)  

Is it too much to ask to be able to focus on a few of the most efficient ways to reach readers?  And to have Facebook cooperate in that effort, rather than constrict it every way possible in a not-very-well concealed campaign to extort cash from its professional users?


PING PONG

--Congrats to Pippa on her EPIC Award for Gethyon!  What a great early Christmas present and a terrific way to end a fabulous year!

-- I've been hearing great things about Fortune's Pawn for a long time, Laurie.  Guess it's time to read it, huh?
 
Cheers, Donna