Thursday, March 16, 2017

The joy of #marketing


(c) Stock Unlimited

I've said often enough in the past that blog tours have lost their punch in the saturated ebook marketplace. But I've recently released The Stuff of Legend, and if sales were delivered via an IV drip the patient would be wise to be very worried. I do diddly squat in the way of marketing, so that might have something to do with it. 

What to do? 

Well, despite my protestations that reviews really don't matter, they do as far as visibility on the Zon is concerned. My first move was to enroll the book for Netgalley via Broad Universe. But Netgalley doesn't guarantee reviews, and even if reviews are forthcoming it might take time. 

While I was busily gazing into my navel trying to come up with some other clever ideas, an email arrived from the Romance Reviews talking about a new blog tour site offering reduced rates. I know a lot of authors have done well through TRR (the Romance Reviews), so I thought I'd give this new operation a try. It's called Book Unleashed. The site looks thoroughly professional, and since the email promised exposure on TRR I figured all I could lose was a few more dollars. I selected the one-day Book Blitz (scroll down on the website for the details).

I was reminded that I had some outstanding credits on TRR, and popped over there to use them for a  headline ad. Here's the info on that one. I'll confess I think that TRR is aimed more at the sexy end of the market and it's strictly a site for romance readers (hence the tile), so m y book may be a bit too science fiction for them. But hey. What's going to happen?

I've covered a few bases. Now to see what happens. Netgalley is happening now (here's the link to the book.) The headline ad will appear in the next few days. The book blitz event will be happening on 27th March. Here's the link. I'll report on what, if anything, happened after the date.


The Stuff of Legend

When history professor Olivia Jhutta receives a distress call from her parents, she sets out into space with their business partner, her grandmother and injured Confederacy Admiral Jak Prentiss to find them. But she’s not the only one interested in the Jhutta’s whereabouts. The Helicronians believe Olivia’s parents have found an ancient weapon which they can use to wage war on the Confederacy.

Jak goes on the trip to fill in time while he’s on enforced leave, helping Olivia follow cryptic clues in what he considers an interplanetary wild goose chase in search of a fairy story. But as the journey progresses and legend begins to merge with unsettling fact, Olivia and Jak must resolve their differences and work together if they are to survive. The two are poles apart… but it’s said opposites attract. If they can manage to stay alive.

Buy the book: Amazon  Google iBooks  Nook Kobo  Print


5 comments:

  1. I share your frustration about promo and reviews, Greta! I'll be curious to see how TRR turns out. I got something from them recently, too, and was tempted. My books are almost exclusively sold thru Amazon and reviews are crucial, yet I have pitifully few. NEED THEM!

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    1. Most of my sales are through Amazon, too. TSoF has 3 reviews. We'll see.

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  2. I got the email too, but had nothing to promote. The last time I did paid promotion on something I'd used successfully before, I didn't even make back the money I paid out so I'm done with that. I just find it too disheartening fighting for sales and getting nowhere. Good luck with yours!

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    Replies
    1. Thanks - I have no expectations, so I'm not going to be disappointed. As you know I share your disheartenment (is that a word?)

      Delete
  3. This is good info, Greta, thanks. I'm kind of at a loss on how to market my next novel, but this might be worth a shot.

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