A little over a year ago, peer and fellow SFR writer
Isis Rushdan sent me an email that said "This agent is looking for Science
Fiction Romance. You really should read this."
After devouring agent Amanda Luedeke's interview on Rocky
Mountain Fiction Writer's Chiseled in Rock blog (with several OMG,
OMG, OMG moments) I promptly contacted her with a query for my first
novel. She responded a short time later asking for the first chapter--and the
rest, as the time-worn cliche' goes--is history.
Other than being a fabulous agent, Amanda is probably
best known for her weekly posts "Thursdays
With Amanda" on ChipMacGregor.com and
for offering feedback to authors about the effectiveness of their web sites.
Building on that theme, she recently published a self-help book for writers
and authors who are working to build or expand their platform, The Extroverted Writer. Amanda's already given me
some great advice and as someone who does not excel *cough* at using
social media effectively, so I was eager to learn more about her project. So
glad I did!
As of this
writing, The Extroverted Writer is in the top 30 on
three different Amazon lists, and in the top 10 for Kindle e-books on
advertising and writing skills. Among the five-star reviews for the
book, readers are saying:
"Building a platform
can be extremely overwhelming, but Amanda's fresh, humorous perspective
provides an entertaining (and reassuring) road map on how to succeed at it."
"Amanda Luedeke, agent
at the number one literary agency in the country, MacGregor Literary, Inc.,
takes you through easy, step by step approaches to growing your online
presence...From growing your readership on your blog, to pumping up your number
of Twitter followers, to utilizing the eye candy of Pinterest to promote your
books, she has it all."
(Wow. Do I
ever need this book!) I was eager to learn more from Amanda about The
Extroverted Writer and I'm excited to share what she had to say.
Q: Amanda,
your book is titled The Extroverted Writer. As a decidedly
introverted writer--like many of my peers--I wondered if I could live up to it.
Could you talk a little about the purpose of the book and why writers and
authors might find it essential as a career-booster?
A: The Internet really changed the lives of Introverts
everywhere. Where are we most comfortable? At home. In our comfy-clothes. A cup
of coffee or tea beside us. It's not that we don't like people. We just
don't like the unpredictability that goes with going out. So that's why we
prefer to stay where it's safe. But then the Internet came along and suddenly
introverts don't need to leave the comfort of their homes in order to
interact with friends and family. They don't even need to get dressed for the
day! The Internet gave introverts a safe place to be social. And what's better
is there's no urgency to online interactions. I think introverts also freak out
over feeling "on the spot" and "on stage." The Internet
allows each of us to carefully choose our words AND take the time we need to
develop our responses. So all this to say that introverted writers can EASILY
become extroverts and marketers and salesmen if they simply turn to the
Internet for their social networking. And of course we all know that the
authors who are out championing and talking about their books and careers are
the ones who are climbing the ranks. There's a reason e-books took off, and
that reason is the Internet. Online marketing made the e-book industry happen,
because it put authors directly in touch with readers. And frankly, the authors
who are most present are the ones reaping the biggest reward. So THAT'S why
this book is so timely and needed. Authors need to figure out how to (1) become
comfortable with marketing, and (2) do it right.
Q: The “comfort level” thing really makes
sense for me and I can see how, with a bit of guidance, an introvert could evolve
into an extrovert via the internet. So tell me the story behind the scenes.
When did you get the idea to publish The Extroverted Writer and
how did it come to be?
A: My background is in marketing. Before I was an agent, I
worked for a firm outside of Chicago and did social media marketing and
copywriting for pretty big clients. So when I transitioned to publishing, I was
astounded at how afraid everyone was at the thought of marketing. So, I started
blogging about it every Thursday on our agency blog. Eventually, I built a
steady readership. But people don't always want to sift through my old posts to
get the answers to their questions. So, The Extroverted Writer was born.
It's a compilation of my best posts with a lot of fresh content added in. It's
much more searchable than my posts, and I think it smoothes things out and
offers a bigger perspective than what I'm able to do on the blog.
Q: That’s
great! Easy-to-find references are so my thing. I get frustrated trying to hunt
down advice when I’m in Need-to-Know-Now mode. This sounds like a great
reference to have handy. It also sounds like the book has some new elements to
explore. What do you think might surprise authors and writers about The
Extroverted Writer?
A:
I think there's an expectation that a book on marketing or social media
will have your head spinning. And while that's true about The
Extroverted Writer, it's not quite true in the same sense. YES, your mind
will be spinning, but not as a result of confusion or foreign terms or any
sense of defeat. Your mind will be spinning with possibilities and ideas.
There's something in this for everyone; I truly believe that. And I have a
knack for making the complex seem simple. So when you come away from reading
it, you're going to have actionable steps that you can implement right away. Plua, I cover websites, blogging, Facebook, Twitter, YouTube, Pinterest, and more. So it can be a really great tool to have on hand.
Q: I love
the idea of developing a game plan. Twitter and Facebook may be powerful tools,
but only if an author uses these social media giants efficiently. Can you give
us just one important piece of advice from the book?
A:
Stick with what you're comfortable with. Over and over in my book, I encourage
the reader to ignore all of the voices telling then to join Pinterest and
FourSquare and Twitter and LinkedIn and on and on. Ignore them, because doing
so is setting yourself up for failure. Instead, start small. Pick one
thing that you're comfortable with, pour your energy into it, and see what
happens.
Q. That
makes a lot of sense. I know I tend to spread myself way too thin when it comes
to social media. But tell me what an unpublished writer can hope to gain
from reading The Extroverted Writer as opposed to a published
author?
A:
In the book I talk about how platform is a MUST for unpublished nonfiction
writers. They won't get a book deal without it. But for fiction writers, it's
not as expected. While this is still the general rule, I've known
publishing houses to select one debut author over another because the
former had an online following while the latter didn't. I've also
heard stories of publishing houses getting really excited over new
authors who come to the table with an understanding of blogging, Twitter,
Facebook, and the like. So while The Extroverted Writer is definitely a
tool for published authors, I also provide insight throughout that brings the
same themes home for unpublished writers. If I can help newbies get a leg up by
providing them with ideas for getting their online presences together, then
I've done my job.
Q: So…Goodreads,
Pinterest, LinkedIn, YouTube--there are so many options for social media.
What's your quick take on these sites?
A:
Goodreads is a must for published authors. I'd argue Pinterest is a waste of
time. LinkedIn is a great option for unpublished authors who are making
connections in the business, while YouTube can be powerful if done right. In
the book I go more in depth as to why I think what I do when it comes to each
of these, and of course there are plenty of ideas and tips to make them work
(yes, even Pinterest).
Amanda,
thanks so much for taking time out to visit us on Spacefreighters Lounge and
sharing more about The Extroverted Writer.
I’m enthused to dive in and start learning.
*****
BIO
Amanda
Luedeke is a literary agent with MacGregor Literary, Inc. Having previously
worked as a social media expert and copywriter for major national brands,
including Vera Bradley, Peg Perego, and Benjamin Moore, Amanda brings her
marketing expertise to agenting. She lives in Fort Wayne, Indiana, with
her husband and Great Dane. Amanda can be found on Twitter and Facebook.
Links to The Extroverted Writer:
Smashwords
