I’m on the road again today, back to my old
home town of Fredericksburg, Virginia to try and sell a few books.
This is Fredericksburg’s first such book
fair, and I’m grateful to my friends at the Central Rappahannock Regional
Library for letting me know about it so I could participate. Steve Watkins, a
good friend of mine from the old days, will be a featured speaker, holding
forth on his successful career as a writer of award-winning young adult
fiction. And my kids (and grandkids) will be there to help me set up, take down,
and attract folks to my table in between. So this will be a homecoming in more
ways than one.
The helpful folks at FIBF sent the authors
this great article
on “Selling at Conventions” by Travis Heermann, author of Spirit of the Ronin. Travis has some terrific advice for anyone who
has never done something like this before (which also serves as a reminder for
those of us who are returning to the trenches).
This is what I can add, based on two years
at the Shore Leave STAR TREK con and various library and coffeehouse signings:
--Don’t sit down. The table is barrier
enough between you and your potential reader/buyers. Don’t increase the
distance by sitting and getting engrossed in your own favorite book or what’s
happening on Facebook. Keep to your feet where you can greet everyone who comes
by. (I know—seven hours of this? You are
allowed to take an occasional break.)
--Don’t become a circus barker. That doesn’t
mean you hassle everyone who passes with, “Hey, you really need to read this
book!” Just say hello. Maybe comment on a neat cosplay outfit or tee-shirt. If
they slow down, ask how their con or book fair is going.
--Take time with your table display. Make it
attractive and eye-catching with lots of color and something unique to draw attention.
I’ve invested in a professional bookrack and signage. But I’m lamenting the
fact that my cut-out of Captain James T. Kirk can’t be with me this time, since
it’s an outdoor show. He’s an instant draw with an Interstellar Rescue tee-shirt on.
--Make it easy for folks to buy. I have Square now, which allows people to pay with
credit cards directly into my bank account, using my iPad. (I pay a very small
fee.) Post prices so people don’t have to ask you. Offer discounts for multiple
buys.
--Capture readers even if they don’t buy. I
offer giveaways (tee-shirts, signed copies, Amazon gift cards) as an incentive
for folks to sign up for my Interstellar Rescue Squad Facebook group (my
version of a mailing list). Some of them turn into my biggest fans.
--Tag team it. My daughter Jessie is my
convention selling partner. She’s young, she’s attractive and she’s very
outgoing. She’s not afraid to engage folks on just about any level. Let me tell
you, it’s fantastic having her around! But there are other advantages to
working with a partner. You can relieve each other for breaks, or to go get
food. More books to sell always means more interest from the crowd. And if you
know each other well, the very fact that you play off each other is a draw.
--Keep smiling! No matter what happens. This
is the equivalent of Travis Heermann’s “don’t be a dick” admonition.
Misunderstandings occur; space is at a premium; oddballs attach themselves to
you for no clear reason; undisciplined children grab handfuls of freebies meant
for adults; it’s hot (or cold); you get hungry and thirsty and tired. But
people will remember how you treated them that one time FOREVER. God knows I
may never be famous, but if I ever do breathe that rarefied air, I hope folks
remember they met me one time in Fredericksburg (or at Shore Leave) and I was not some kind of ogre.
So wish me and the folks at the
Fredericksburg Independent Book Fair well. And if you’re in the neighborhood,
stop by and visit!
Cheers, Donna
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