An announcement was made on Rotten Tomatoes that Jim Sturgess and Kirsten Dunst have signed on to star in Upside Down, touted as a Science Fiction Romance comparable to Romeo and Juliet. Upside Down is written and directed by Juan Diego Solanos and is a French/Canadian coproduction.
With a $50 million budget this tale about a man searching for his love in an alternate universe might help bring the spotlight to SFR and could potentially result in a boost to SFR book sales. Unfortunately, the film isn't expected to be released until the fall of 2011.
Related link with more information: FirstShowing.net